Easter is a special time in the UK—a long weekend full of family gatherings, festive meals, and the arrival of spring. For restaurants, cafés, and local retailers, it’s also a busy and profitable season that requires early planning and smart stock decisions.
At Holland Bazaar, we’re proud to support food businesses across the UK by offering a wide range of fresh, frozen, and packaged products at wholesale prices. Here’s a closer look at how Easter is celebrated and which items are most in demand this season.
Easter Traditions in the UK
In the UK, Easter usually means a four-day weekend, from Good Friday to Easter Monday. Many people take the opportunity to enjoy time with family, attend church services, and share a traditional Sunday roast.
Children look forward to Easter egg hunts and chocolate treats, while adults enjoy springtime menus at their favourite restaurants or cafés. It’s a great time for food businesses to offer something special and seasonal.
🛒 What Businesses Buy Most from Wholesalers During Easter
Here are the top-selling wholesale products we see during Easter:
🥩 Fresh Meat & Poultry
One of the staples of the Easter meal is a hearty roast. Lamb is the traditional favourite, but many businesses also see strong demand for chicken, beef, and turkey, especially for alternative menus or takeaway options.
We stock a wide variety of high-quality, fresh meat cuts ideal for roasts, grills, and marinated dishes—perfect for chefs and kitchen teams preparing for a busy weekend.
🥗 Fresh Fruit & Vegetables
Springtime means lighter, fresher dishes—and our wholesale fruit and veg section is in high demand leading up to Easter. Popular items include:
- New potatoes
- Carrots
- Asparagus
- Peas
- Fresh herbs (like rosemary, mint, and parsley)
Fresh citrus fruits (lemons, oranges) are also popular for desserts, drinks, and marinades. Many businesses also stock up on salad mixes, avocados, and berries for brunches and light lunches.
🥚 Eggs – Not Just for Easter Hunts
While chocolate eggs are the star for consumers, fresh eggs are essential for foodservice operations. From poached eggs at brunch to baking cakes and desserts, eggs are a key ingredient across many menus during the Easter weekend.
We supply fresh eggs in bulk quantities to meet the seasonal spike in demand.
🍞 Frozen & Packaged Bakery Goods
Though we don’t sell freshly baked hot cross buns, we offer a wide range of frozen and packaged options that are perfect for retailers and foodservice businesses. These convenient options are ideal for heating and serving with minimal prep—saving time while still offering a seasonal favourite.
Additionally, packaged croissants, sweet rolls, sliced loaves, and flatbreads are in higher demand as cafés and hotels prepare breakfast menus for the long weekend.
🍫 Chocolate & Sweets
No Easter is complete without chocolate! We stock a variety of packaged chocolates, mini eggs, and gift-boxed sweets—perfect for corner shops, dessert businesses, and hospitality venues offering Easter specials.
Buying in bulk ensures better margins and guaranteed stock for the busy days leading up to Easter Sunday.
🧃 Drinks & Refreshments
With more people dining out, celebrating, or grabbing takeaway, drinks are another area where we see increased orders. Popular choices include:
- Fruit juices
- Soft drinks
- Flavoured waters
- Energy drinks
- Sparkling beverages for toasts or brunch menus
Restaurants and cafés often prepare special brunch or afternoon tea offers, and having a variety of drink options is key.
🍽️ Catering Supplies & Tableware
Many food businesses increase their takeaway offerings during Easter—especially for large family orders. We provide:
Spring-themed disposable tableware
Takeaway containers
Napkins and cutlery
Serving trays
Plastic cups and lids
Easter Tips for Businesses
- Stock Up Early: Easter is a busy time—make sure you’re fully prepared by placing your wholesale orders in advance.
- Add a Seasonal Twist: Consider offering Easter-inspired menu items or takeaway packages.
- Create a Festive Vibe: Spring-themed decorations or Easter displays can make your business stand out.
- Promote Your Offers: Use social media or in-store posters to let your customers know about your Easter specials.
Holland Bazaar Is Here to Help
Whether you’re stocking up for a busy restaurant, a corner shop, or a catering event, Holland Bazaar has everything you need—from fresh produce and frozen goods to packaged treats and catering essentials.
Visit one of our depots in London or Peterborough, or contact our team to help you get started with your Easter order.
